Wednesday, April 21, 2010

2 Weeks of Wall Street Journal iPading - Changing Reading Affordances

For the past two weeks, I have shifted my daily reading of The Wall Street Journal to the iPAD.  I wanted to experiment how reading on this device impacted my style and approach -- as well as explore the "affordances" that iPAD newspaper editions might contain.

A few immediate changes:
  • It is more social! Perhaps it is new, but I find myself often handing an article in the digital Journal to a friend or colleague to scan in a coffee shop or my office - triggering a dialgoue.
  • I send more articles! Every day, I find myself sending 2 to 4 articles via the embedded email function to people - to extend the conversation.
  • I clip and save more! I rarely saved a paper article and even when reading in the laptop edition, my saving was minimal.  Now, I find myself clipping and accessing more content.
  • I check embedded stock prices. As I read articles about public companies, I am doing way more real time checking of stock prices.
  • I scan all articles with section based table of contents and then drill down relative to my interest.  Net impact, I read more and more efficiently.
I am quite intrigued to see how the format of iPAD newspapers will change.  I would love to have these additional affordances:

  • More Video and Audio.
  • Social Dialogues with Defined Colleagues on Key Articles -- Including Colleague Rating of Interest.
  • Links to 3D Manipulable Graphic Images and Charts.
  • Drill Down to e-Learning Modules on Key Concepts.
I have no problem paying the monthly fee for this format of the Journal.  It is making my reading more personal, more context rich and more convenient.   And, I am reading updated editions of the Journal that are way more current than the ones that are slipped under my door at a hotel while on the road.

1 comment:

  1. Thanks for the tip.

    I went out and subscribed to the Journal and can see how it changes the user experience.

    Do you think that other papers will move to this format for either free or subscription payments?