Sunday, April 18, 2010

When an App Is Cheap Enough to Waste :)

One of the provocative things about an "App" is price!

If I spend $35 to $500 on a computer program, it better be good.  I will spend time reading reviews, talking to friends and then, very cautiously make the purchase.  And, in about 60% of the instances, I will have "buyer's remorse" when it didn't work out to save me time, teach me something or deeply entertain me.

Let's flash forward to the world of iPAD Apps.  So, in the past two weeks, I have bought about 30 apps. Most cost me 99 cents to a max of $11.00  And, I was clearly buying stuff as part of my review process.  But, this morning, while waiting to take off for my flight to Saratoga, I read about an App that was $1.99 and just bought it.

At that price, it is cheap enough to WASTE it.  It turned out to be pretty interesting and I might get some value from it.  But, the price point was perfect ... for me the user and also for the developer, who will get loads more action at $1.99.  In fact, if the App were $20.00, I doubt they would sell any.

So, bring on some low cost and "disposable" learning applications.

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